Marketing thinking.
Built into the work.
As the sole developer of JUO’s central and branch websites, I work across the website, search-oriented content, and analytics integration. The goal is to connect what people discover with what the team can understand and act on.
I built out content for search and AI discovery through SEO/GEO and integrated GA4 reporting into the admin dashboard. The content work helped increase inbound traffic, while the team gained access to traffic and page-view information in its own interface.
From discovery
to a useful view of performance.
How the content and reporting connect.
- 01
Useful content
Articles and answers shaped around customer questions.
- 02
Search discovery
SEO and GEO considerations built into the content.
- 03
GA4 reporting
Website traffic and page-view data.
- 04
Admin visibility
Reporting available inside the team’s working interface.
Integration overview · Content → discovery → measurement → the admin dashboard
Build around the questions people ask.
The content includes practical articles and direct answers to questions pet owners bring to the search process. I worked on the website and content with both traditional search and AI discovery in mind.
For me, the useful connection is between a customer’s question, an understandable answer, and the next relevant step on the website.
Bring measurement into the daily workflow.
I connected GA4 and retrieved reporting data for the admin dashboard, so the team could view traffic and page-view information from within its own interface.
The result is a reporting view tied to the website I develop: the team can review site activity alongside the content it publishes. That connects content, measurement, and implementation in one ongoing project.
Carry the idea through to implementation.
My role spans website development, search-oriented content, and analytics integration. JUO’s central site and branch pages are the foundation; the focus of this case is how that web presence supports discovery and measurement.
Explore the content hub
Something worth
building?
Tell me what you want to build,
automate, or understand better.